Welcome to the ultimate startup glossary - your comprehensive reference book for all relevant terms related to the world of startups! Whether you are just at the beginning of your entrepreneurial journey or in the middle of the startup development process, you will find everything you need to know here.
Our startup glossary offers clear definitions from A to Z - immerse yourself in the language of startups and founders to expand your vocabulary and achieve your entrepreneurial goals.
Special characters
A
ARR (Annual Recurring Revenue)
ARPA (Average Revenue per Account)
B
B2B (business-to-business) and B2C (business-to-consumer)
C
CAC (Customer Acquisition Costs)
CVC (Corporate Venture Capital)
D
DAU (Daily Active Users) and MAU (Monthly Active Users)
E
ESOP (Employee Stock Ownership Plan)
F
G
H
I
J
–
K
KPI (Key Performance Indicator)
L
M
MQL (Marketing Qualified Lead)
MRR (Monthly Recurring Revenue)
N
NDA (Non-Disclosure Agreement)
Negative liquidation preference
O
–
P
Q
–
R
S
SAM (Serviceable Available Market)
SEA (Search Engine Advertising)
SEO (Search Engine Optimisation)
SOM (Serviceable Obtainable Market)
T
TAM (Total Addressable Market)
U
UPB (Unique Perceived Benefit)
USP (Unique Selling Proposition)
V
VSOP (Virtual Stock Option Plan)
W
X
–
Y
–