Design thinking: innovation method for customer-centred solutions

Design thinking is an iterative approach that aims to solve complex problems in a creative and user-centred way by combining empathy for the user, inventiveness and experimental testing. This methodology encourages multidisciplinary teams to work together to gain deep insights into users' needs and desires and develop innovative solutions that go beyond conventional thinking. By applying design thinking, start-ups can accelerate the development of products and services that offer real added value and significantly improve the user experience.