A private sale refers to the sale of a company or shares in a company directly to a selected buyer without a public tender or offer.
Private sale: Targeted company sale
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Glossary entry
Management buyout (MBO): Acquisition of a company by its own management
A management buyout is the acquisition of a company or shares in a company by the existing management team.
Acquisition exit: company sale as a strategy
An acquisition exit refers to the sale of a company or a share in a company to a buyer, usually another company or an investor.
Joint venture: Joint company project
A joint venture is a contractually agreed co-operation between two or more companies in which resources, expertise or capital are pooled in order to operate a joint project or business segment.
Letter of Intent (LOI): Letter of intent for a planned collaboration
A letter of intent is a written declaration of intent in which the parties state their interest in a future collaboration or the conclusion of a contract.
Pull marketing: Generate demand through customer interest
Pull marketing aims to create a demand for products or services that actively attracts customers. Content marketing, social media or a strong brand identity are often used to gain the interest and trust of the target group. The aim is to get the customer to search for or buy the product independently.
Push marketing: Active customer approach through targeted advertising
Push marketing refers to marketing strategies in which companies actively promote their products or services to customers. This is done through advertising, direct mailings, sales promotions or sales activities. The aim is to attract the attention of the target group and encourage purchases, often through direct contact or sales incentives.
Private equity: equity capital for corporate growth
Private equity refers to capital that is invested in unlisted companies. Funds or investors acquire shares in order to realise increases in value through active co-determination. Private equity includes both growth financing and buy-outs and aims to generate long-term returns through strategic development, optimisation and subsequent exit.
Backlog: unfinished orders and tasks
The backlog comprises all unfinished orders, requirements or tasks that have accumulated in a system or process. It serves as an overview of the outstanding workload and is an important control instrument in production, project management or IT. A well-maintained backlog enables prioritisation, capacity planning and transparent reporting.