Knowledge

The path from promising start-up to successful company is full of challenges. One of the most decisive is the choice of the first investor. This not only brings capital, but also has a significant influence on the strategic direction and growth of the company. Find out how to choose the right investor and which factors are decisive.

A solid financial plan is not only a key tool for convincing investors, but also an indispensable instrument for the internal management and strategic planning of your startup. But what exactly does a good financial plan look like and what do potential investors look for?

Founding a start-up often requires considerable initial investment. While some startups can be funded through bootstrapping, venture capital funding is often necessary. The Up2B Accelerator Fundraising Programme offers valuable insights from VCs, lawyers, financial experts and successful founders.

Discover our ecosystem map of sustainability-focused startups. These innovative companies are driving change towards a greener future with their sustainable solutions. From environmentally friendly technologies to social initiatives - be inspired by the creative approaches and visionary founders.

A Virtual Stock Option Plan (VSOP) is an effective way for start-ups to attract and retain talented employees in the long term. VSOPs allow them to acquire company shares at attractive conditions, which increases motivation and promotes identification with the company.

In the startup world, founders often face the challenge of how to effectively involve new team members. While virtual stock options (VSOPs) offer advantages, there are also limitations, especially in terms of voting rights and tax efficiency. Therefore, alternative models such as hurdle shares and negative liquidation preferences are gaining popularity.

Every VC (venture capitalist) has their own specific criteria for selecting start-ups for investment and the decision depends on different factors. However, the following five points are equally important for VCs:

Our Female Founder Map for B2B startups from Baden-Württemberg presents a diverse group of talented female (and male) founders who are transforming the economy with their innovative solutions. From technology to environmental protection - each team is passionate about their mission.