Knowledge
Startup Glossary
Welcome to the ultimate startup glossary - your comprehensive reference book for all relevant terms related to the world of startups! Whether you are just at the beginning of your entrepreneurial journey or in the middle of the startup development process, you will find everything you need to know here.
Founding is not a part-time job - How to successfully build your B2B startup
The decision to found a startup is much more than just an idea - it is an intensive, challenging process. When you're building a company, it's not about starting something on the side. You have to be ready to fully commit to the adventure.
Regulation & start-ups: a brake on innovation or rules for fair competition?
Start-ups are characterised by speed, agility and innovation. However, more and more often we hear in conversations from the scene: "We are losing valuable time due to regulatory uncertainty." EU regulations in particular, such as the Digital Markets Act (DMA) or the AI Act, pose challenges for young companies - but also offer opportunities.
AI start-ups are booming - and investors are listening very closely
A few years ago, artificial intelligence was just a buzzword. Today, it has become an integral part of everyday business life, especially in the start-up environment. The development is clearly recognisable: AI-based business models are now among the most sought-after innovations on the market - and are at the top of investors' agendas. But why is that?
Female Founders: Why we need more female founders - and how startups benefit from diversity
The European startup ecosystem is growing...
Rethinking energy: Innovative energy solutions for SMEs
Rising energy costs, uncertain supply and sustainability requirements pose major challenges for companies. However, with the right technologies and strategies, costs can be reduced, risks minimised and new business potential tapped.
Early-stage financing: what angel investors really want
A start-up's first round of financing often determines its success or failure. Angel investors play a key role here: they invest at the earliest stage, when traditional venture capitalists are still waiting. However, angels not only bring capital, but also valuable experience, industry knowledge and contacts. It is therefore crucial to understand what they look for and how start-ups can win them over.
Don't underestimate the team factor in the investor decision!
At innoWerft, we work a lot with very early-stage start-ups. In pitch decks, I almost always find at most a coy slide about the team, which is usually presented quite cautiously during the pitch. That's nice, but certainly wrong. Because: a first-class team turns a second-class idea into a great business, and a second-class team can't even get a first-class idea off the ground.
The term sheet: A strong foundation for every financing round
The term sheet is the foundation of every financing round. It lays the foundation for successful collaboration between founders and investors and protects both sides from misunderstandings later on. But what makes this document so important - and how can it help your startup?