What does ‘private equity’ mean?

Private equity refers to equity capital invested in unlisted companies is invested. Private equity firms, funds or other investors acquire shares in a company with the aim of increasing its value in the long term.

Unlike with a traditional loan, investors receive a direct stake in the company. In addition to capital, they often contribute strategic expertise, networks and management experience.

Typical forms of private equity are:

  • Growth financing: Capital for expansion, internationalisation or new business areas
  • Buy-out: a full or majority takeover of a company
  • Management buy-out: Takeover by the existing management
  • Management buy-in: Takeover by external managers
  • Turnaround financing: Capital and support for businesses facing economic difficulties

Private equity investors generally aim to develop the company over a period of several years and then sell their stake at a profit. This sale is known as Exit referred to as.

Possible measures to increase value include:

  • Optimising business processes
  • tap into new markets
  • Increasing turnover and profitability
  • expand the management team
  • acquire further companies
  • Further developing products or business models

Private equity can offer the following benefits to companies:

  • Access to larger sums of capital
  • strategic and operational support
  • additional industry knowledge
  • Access to relevant networks
  • faster implementation of growth plans

At the same time, potential disadvantages must also be taken into account:

  • Transfer of shares in a company
  • Investors’ rights to have a say
  • significant pressure to deliver growth and returns
  • possible changes to strategy or management
  • Preparing for a future exit

Private equity is usually aimed at more established companies with a robust business model and clear growth potential. Young start-ups, on the other hand, are more often financed by venture capital, which is also a form of equity capital but places a greater emphasis on early-stage and high-risk phases of a company’s development.

innoWerft helps start-up founders and businesses to understand the different forms of financing, identify suitable investors and prepare strategically for meetings with investors.