Early adopters: pioneers of technology adoption

Early adopters are the first user groups to accept and utilise new products, technologies or services, often before they achieve wider acceptance in the market. These innovators play a crucial role for startups by providing valuable feedback that contributes to product improvement and optimisation, and by acting as multipliers that help increase brand awareness. By targeting and engaging early adopters, startups can accelerate time to market, generate initial success stories and create a solid foundation for further growth and scaling.