MRR (Monthly Recurring Revenue): Vital indicator for subscription-based business models

February 14, 2024

MRR, or Monthly Recurring Revenue, is a key metric that measures a company's recurring revenue within a month, typically used in subscription or SaaS (Software as a Service) models. This metric provides a clear overview of the financial stability and predictability of revenue, which is essential for planning and strategic decision-making. A growing MRR is an indicator of the company's health and growth potential, as it points to increasing customer demand and successful customer retention.