SAM: Target market analysis for start-ups

February 14, 2024

The Serviceable Available Market (SAM) refers to the portion of the total market that a startup or product can realistically serve or reach, based on the current business model, geographic limitations and market penetration. This metric helps startups assess the market potential they can address directly and helps focus marketing and sales strategies on the most accessible and relevant customer segments. By defining and analysing the SAM, companies can efficiently allocate their resources, identify market niches and develop targeted growth plans to maximise their market presence.