SOM: focussed target market share

February 15, 2024

The Serviceable Obtainable Market (SOM) is the portion of the Serviceable Available Market (SAM) that a startup or company can actually reach and serve in the short to medium term, taking into account current market conditions, competitive landscape and internal capacities. This metric enables startups to set realistic sales and growth targets by estimating the potential market volume that can be effectively captured with existing resources and within a specific timeframe. Analysing the SOM helps companies to precisely plan and prioritise their market strategies to ensure efficient allocation of resources and optimised market penetration.