Pitch: persuasive power in the business world

February 14, 2024

A pitch is a short, concise presentation in which entrepreneurs, start-ups or business people present their business idea, products or services to potential investors, customers or partners with the aim of gaining interest and support. These presentations are critical to obtaining capital, strategic partnerships and market launch opportunities by effectively communicating the core value of the offering and emphasising the uniqueness of the business idea. A successful pitch is characterised by clarity, persuasiveness and the ability to quickly get the audience excited about the idea or product being presented and motivated to act.