Sales funnel: Strategic customer acquisition process

The sales funnel is a model that represents the step-by-step journey of a potential customer from the first perception of a product or service to the finalisation of a purchase. This process is divided into different stages, such as awareness, interest, decision and action, and helps start-ups to target their sales and marketing strategies to the needs and behaviours of customers at each stage. By optimising the sales funnel, companies can improve conversion rates, increase sales efficiency and ultimately drive revenue and growth.