The General Data Protection Regulation (GDPR) is a comprehensive set of European Union rules that standardises the protection of personal data and the privacy of citizens in all EU member states. Startups and companies are required to adhere to strict data protection guidelines to regulate the processing, storage and transfer of personal data, thereby increasing user trust in digital services. Compliance with the GDPR is crucial for companies operating in the European market, as violations can result in significant financial penalties and damage the company's reputation.