Conversion rate: benchmark for the effectiveness of marketing campaigns

Conversion rate is a key metric in digital marketing and sales analytics that indicates the ratio of visitors to a website or users of an application who perform a desired action relative to the total number of visitors or users. This rate is crucial for startups to evaluate and optimise the effectiveness of their marketing strategies, user experience and product offerings. Optimising the conversion rate helps startups to use their resources efficiently, maximise customer value and ultimately increase business growth.