Call to action: the key to user interaction

February 14, 2024

A call to action (CTA) is a crucial element in marketing and sales strategies that prompts users to perform a specific action such as purchase, registration or contact enquiry. With clear and compelling CTAs, startups can significantly increase conversions on their websites, in their emails and advertising campaigns. The effective design and placement of calls to action improves the user journey and experience, which directly contributes to achieving business goals.