B2B and B2C: Differentiated market strategies

Business-to-business (B2B) refers to transactions between companies, such as manufacturer to retailer, focussing on products or services intended for business operations or further processing. In contrast, business-to-consumer (B2C) refers to the direct sale of products or services from companies to end consumers, with a focus on customer-centred sales strategies and marketing activities. The distinction between B2B and B2C is crucial for the development of effective marketing and sales strategies, as both approaches address different customer needs, purchasing behaviour and decision-making processes.