Benchmarking: Performance comparison to optimise business processes

February 14, 2024

Benchmarking is the process of comparing an organisation's own business processes, performance and practices with those of leading companies or industry standards in order to identify areas for improvement and innovation. This systematic method enables organisations to learn from industry best practices, increase their competitiveness and achieve strategic goals more effectively. By implementing benchmarking, organisations can achieve operational excellence, increase customer satisfaction and ensure sustainable growth.