Daily Active Users (DAU) and Monthly Active Users (MAU): metrics for user engagement

Daily Active Users (DAU) refers to the number of unique users who use a product or service within a day, while Monthly Active Users (MAU) refers to the number of unique users who are active within a month. These metrics are crucial for startups to measure user engagement and the daily or monthly usage dynamics of their platform or app. By analysing DAU and MAU, companies can identify trends in user behaviour, evaluate the effectiveness of their marketing strategies and take targeted measures to increase user engagement and activity.