A persona is a semi-fictionalised representation of a startup's ideal customers, based on market research and real data about existing customers. These detailed profiles include demographic characteristics, behavioural patterns, motivations and goals in order to gain a deeper understanding of the target group and tailor marketing strategies and product developments accordingly. By creating personas, companies can personalise their communication, improve the user experience and increase the effectiveness of their business strategies by focusing more precisely on the needs and wishes of their customers.