Crowdfunding: Community-based financing innovation

Crowdfunding is an alternative financing method in which start-ups and projects are financed by small contributions from a large number of people, usually via online platforms. This form of capital procurement enables creative entrepreneurs and innovators to present their ideas directly to the public and receive support in the form of pre-orders, donations or investments. Through crowdfunding, startups can not only secure funding, but also build an engaged community and generate valuable market feedback that is crucial for product development and market launch.