Scale-up refers to the phase in the development of a start-up in which it enters a phase of rapid growth after validating its business model and achieving an initial product-market fit. In this phase, companies focus on scaling their operations, expanding their customer base and increasing their market share, often supported by additional rounds of financing. Through strategic scale-up, start-ups can consolidate their competitive position, build sustainable business models and realise long-term goals in order to act as established players in their markets.
Scale-up: Next stage of company growth
February 14, 2024