SEA: Targeted online advertising strategy

February 15, 2024

Search Engine Advertising (SEA) refers to the practice of placing paid adverts in search engine results to specifically increase the visibility of a company or product online. This method allows start-ups to target potential customers at the exact moment they are searching for relevant products or services, significantly increasing the chance of conversions. Through the strategic use of SEA, companies can quickly expand their reach, generate targeted traffic and effectively increase brand awareness and sales.