The Business Model Canvas is a strategic management tool for developing, visualising and analysing business models. It helps to present business ideas in a structured way and to clearly illustrate the key components of a business on a single page.
The model consists of nine building blocks which, taken together, describe a company’s business model:
- Customer segments
- Value propositions
- Channels
- Customer relations
- Sources of income
- Key resources
- Key activities
- Key partnerships
- Cost structure
This structured presentation enables entrepreneurs and teams to gain a better understanding of their business model, to critically examine their assumptions and to identify the interrelationships between the various areas.
The Business Model Canvas helps with this:
- the development of new business models
- the analysis of existing business models
- the identification of strengths and weaknesses
- the promotion of innovation processes
- the strategic development of companies
The Business Model Canvas is a particularly important tool for start-ups, enabling them to quickly structure and iteratively develop business ideas. innoWerft supports founders in developing business models using the Business Model Canvas, critically validating them and transforming them into viable, scalable business concepts.