Stakeholder mapping: navigation aid in the network of relationships

Stakeholder mapping is a strategic tool that helps startups to identify all relevant stakeholders, such as investors, customers, employees and partners, and to analyse their influence and interests in relation to the company. This method enables a systematic visualisation of the relationships and dependencies between the startup and its stakeholders, which is essential for the development of effective communication and engagement strategies. Through stakeholder mapping, startups can better identify potential risks and opportunities, set priorities and make strategic decisions to maximise support and minimise conflict.