Bootstrapping: Effective self-financing for start-ups without external investors

Bootstrapping is an effective financing strategy for start-ups that allows them to grow without external investment by utilising only internal resources and self-generated revenue. This self-financed method ensures that founders retain full control and ownership of their company, as no company shares need to be sold to external investors. For start-ups that use bootstrapping, it is essential to operate cost-efficiently from the outset and quickly develop revenue streams to ensure sustainable growth and positive cash flow development.