Customer Lifetime Value: Forecast of customer value

Customer Lifetime Value (CLV) is an important metric that quantifies the total net revenue a company can expect over the entire duration of its relationship with a customer. This metric enables startups to understand the long-term value of customer relationships and make informed decisions regarding customer acquisition, retention and resource allocation. By maximising customer lifetime value, companies can drive sustainable growth by investing in profitable customer relationships and optimising personalised marketing and service offerings.