USP: Differentiating feature in competition

February 15, 2024

The Unique Selling Proposition (USP) is the decisive feature that sets a product, service or company apart from the competition and offers a specific benefit for the target customer. This unique selling proposition is fundamental for the positioning of a start-up on the market, as it forms the basis for the marketing and sales strategy and has a significant influence on the customer's decision. By clearly defining and communicating their USP, start-ups can attract the attention of the target group, promote customer loyalty and secure long-term competitive advantages.