Zebra company: Sustainability and profitability

Zebra companies are start-ups that are characterised by their pursuit of social responsibility, environmental awareness and sustainable business practices without losing sight of profitability. These companies prioritise a balanced business strategy that combines economic goals with positive social impact, setting them apart from the "unicorn" start-ups that focus purely on rapid growth. By pursuing goals that go beyond pure returns on capital, Zebra companies contribute to a more sustainable and equitable economic landscape.