Fundraising: Raising capital for growth - Fundraising is the process by which startups raise funds from investors, such as venture capital firms, angel investors or via crowdfunding platforms, to finance growth, product development and market launch. This crucial activity enables young companies to secure the necessary resources to scale their business model and achieve strategic goals. Effective fundraising requires clear communication of the company's vision, market potential and value proposition in order to gain the trust and support of investors.