Product-led growth: growth strategy through product focus

Product-Led Growth is a business strategy where the product itself is at the centre of user acquisition, expansion and retention by providing immediate value and motivating users to refer. This method relies on the strength of the product experience to generate organic growth, with features and ease of use serving as key drivers for customer acquisition and loyalty. By implementing Product-Led Growth, startups can reduce reliance on traditional sales and marketing models and promote viral distribution, leading to efficient scaling and sustainable business success.