Product-market fit: key indicator for market success

February 14, 2024

Product-market fit refers to the phase in which a product or service is so well adapted to the needs and preferences of the target market that it is quickly accepted and widely used by customers. This fit is crucial for start-ups and established companies as it represents the turning point at which the offering gains momentum, leading to increased customer satisfaction, growth and ultimately sustainable success. Achieving product-market fit is a clear signal that the company has developed the right products for the right market, which forms the basis for scaling and expansion.