UPB: Unique sales promise

February 15, 2024

Unique Perceived Benefit (UPB) refers to the unique benefit or advantage that a product or service offers from the customer's perspective and that sets it apart from competitors. This differentiation is crucial for start-ups to effectively address their target group, build brand loyalty and secure a strong position in the market. By focussing on UPB, companies can clearly communicate their offerings, increase customer loyalty and ultimately increase their market success.