A go-to-market strategy is a comprehensive action plan that outlines the steps a company will take to successfully launch its product or service and effectively communicate it to target customers. This strategy includes key components such as target group analysis, positioning, distribution channels and marketing tactics designed to efficiently penetrate the market and secure a competitive advantage. Developing and implementing a clear go-to-market strategy is crucial for start-ups and established companies to overcome market entry barriers, promote customer loyalty and achieve sustainable growth.