Click-through rate: effectiveness indicator of digital campaigns

February 14, 2024

The click-through rate (CTR) is an important metric in digital marketing that measures the ratio of clicks on a link or advert to the total number of impressions (ad impressions). This metric provides information about the effectiveness of online advertising campaigns, email marketing and other digital content by showing how well it succeeds in arousing the interest of the target group and motivating them to take action. By analysing the CTR, start-ups and companies can optimise their marketing strategies, improve user interaction and ultimately achieve higher conversion rates.