Unicorn: symbol of start-up success

February 15, 2024

In the start-up world, a unicorn is a private company with a valuation of over USD 1 billion that is considered a benchmark for exceptional success and market potential. These rare start-ups are characterised by innovative business models, disruptive technologies and rapid growth, which make them leading players in their respective industries. Being categorised as a Unicorn underlines not only the financial performance, but also the confidence of investors in the company's long-term vision and ability to bring about significant market changes.