UI: User interaction interface

February 15, 2024

User interface (UI) refers to the design of the interface through which users interact with a digital product or service, including layout, visual elements and interaction design. An intuitive and engaging UI is critical to the user experience as it promotes ease of use and increases user satisfaction and engagement with the product. By optimising UI design, startups can improve the accessibility and attractiveness of their digital offerings, increasing conversion rates and customer engagement.