Growth hacking: accelerating company growth

February 14, 2024

Growth hacking is a marketing technique used by startups to achieve rapid growth and user acquisition with creative, cost-effective strategies. This method focuses on rapid experimentation across different marketing channels and product developments to find effective ways to increase user base and engagement. By utilising growth hacking, startups can exponentially increase their reach and achieve market penetration without relying on traditional, cost-intensive marketing approaches.