SWOT analysis: strategic planning tool

The SWOT analysis is a proven tool in strategic management that enables start-ups to systematically identify and evaluate their strengths, weaknesses, opportunities and threats. This analysis helps companies to make optimum use of internal resources and effectively recognise external market opportunities in order to make well-founded decisions. By conducting a SWOT analysis, startups can develop clear strategies to strengthen their positioning, capitalise on growth potential and proactively address potential obstacles.