Tipping point: the moment that changes everything

The tipping point describes the critical moment at which a small change has a major impact and a development is suddenly massively accelerated. In business and marketing, it describes the point at which a trend, product or behaviour enters the mass market. The term was popularised by Malcolm Gladwell's book The Tipping Point popular. Once the tipping point has been passed, it is often almost impossible to return to the previous state.