Customer journey: a guide to the customer experience

The customer journey describes the entire path that a customer takes from the first perception of a product or brand to the final purchase decision and beyond. This comprehensive view of all touchpoints and interactions enables start-ups to understand the needs and expectations of their target group in depth and make targeted improvements to their product range, communication and customer service. By optimising the customer journey, start-ups can increase customer satisfaction, boost customer loyalty and ultimately promote the company's success in the long term.