Startup Glossar

Willkommen zum ultimativen Startup Glossar – Dein umfassendes Nachschlagewerk für alle relevanten Begriffe rund um die Welt der Unternehmensgründung! Ob Du gerade am Anfang Deiner unternehmerischen Reise stehst oder Dich mitten im Prozess der Startup-Entwicklung befindest, hier findest Du alles, was Du wissen musst.

Unser Startup Glossar bietet klare Definitionen von A bis Z – tauche ein in die Sprache der Startups und Gründer, um dein Vokabular zu erweitern und Deine unternehmerischen Ziele zu erreichen.

Sonderzeichen | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

Sonderzeichen

10x-Thinking

A

A/B-Testing

Accelerator

Agile Methodology

AI Act

Anchor Pricing

ARR (Annual Recurring Revenue)

ARPA (Average Revenue per Account)

B

B2B (Business-to-Business) und B2C (Business-to-Consumer)

BC (Buying Center)

Beachhead Market

Benchmarking

Beteiligungsvertrag

Bewertung

Blockchain

Blue Ocean Strategy

Bootstrapping

Branding

Break-even Point

Bridge-Finanzierung

Build-Measure-Learn-Zyklus

Burn Rate

Business Angels

Business Model Canvas

Business Plan

C

CAC (Customer Acquisition Costs)

Cap Table

Cash Flow

Cash-Burn-Rate

Churn-Rate

Closing

Co-Founder

Co-Investor

Compliance

Content Marketing

Conversion Rate

Corporate Design

CVC (Corporate Venture Capital)

Cross-Selling

Crowdfunding

Crowdsourcing

CTA (Call to Action)

CTR (Click-through-Rate)

CPA (Cost per Action)

Customer Development

Customer Journey

CLV (Customer Lifetime Value)

Customer Retention

D

DAU (Daily Active Users) und MAU (Monthly Active Users)

Deal Flow

Deal Breaker

Decacorn

Design Thinking

Digital Marktes Act (DMA)

Disruption

DMU (Decision Making Unit)

Down Round

Drag-Along Rights

DSGVO

Due Diligence

E

Early Adopter

Early-Stage

Earn-Out

EBIT Multiple

Economies of Scale (Skaleneffekte)

Eigenkapital

Elevator Pitch

Entrepreneur

Equity Story

ESOP (Employee Stock Ownership Plan)

EXIST

Exit

External Round

F

Family Office (FO)

Finanzierungsphasen

Finanzplan

Fin-Tech

First-Mover-Advantage (Vorreiter-Vorteil)

Founder

Franchise

Freemium

Führung

Fundraising

G

Go-to-Market-Strategie

Green-Tech

Gründergeist

Gross Burn Rate

Gross Margin

Gross Profit

Growth Hacking

H

Hackathon

Halo Effect

Hockey-Stick-Effekt

Hurdle-Shares

I

Ideation

Inkubator

Industry-Tech

Innovator’s Dilemma

Insolvenz

Insure-Tech

Intangible Assets

Investor

IP (Intellectual Property)

ICP (Ideal Customer Profile)

IPO (Initial Public Offering)

Iteration

J

–

K

Kernkompetenz

Kostenführerschaft

KPI (Key Performance Indicator)

L

Lead-Startup

Lean-Startup

Liquidationspräferenz

Liquidität

LTV (Lifetime Value)

Long Tail

Loss Aversion (Verlustaversion)

M

Market Fit

Marketing-Automation

Markteintrittsbarrieren

Marmeladen-Paradoxon

Metrics

Moat

MoM (Month-on-Month-Growth)

MQL (Marketing Qualified Lead)

MRR (Monthly Recurring Revenue)

MVP (Minimum Viable Product)

N

NDA (Non-Disclosure Agreement)

Negative Liquidationspräferenz

Net-Burn-Rate

Net Profit Marge

Network Effect

Non-Recurring Revenue (NRR)

O

OKR (Objectives & Key Results)

P

Pareto-Prinzip

Parkinson’s Law

Persona

Pitch

Pitch-Deck

Pivot

Positionierung

Pre-Money

Pre-Seed-Phase

Price Sensitivity

Problem-Solution-Fit

Product-Led Growth

Prompt Engineering

PoC (Proof of Concept)

Product-Market-Fit

Purpose

Q

–

R

Recurring Revenue (RR)

Red Ocean Strategy

Rentabilität

Retention Rate

Roadmap

ROI (Return on Investment)

Rule of Forty

Runway

S

Software as a Service (SaaS)

Sales Funnel

SAM (Serviceable Available Market)

Saturation Point (Sättigungspunkt)

Scale-Up

SEA (Search Engine Advertising)

Seed-Finanzierung

Seed-Phase

SEO (Search Engine Optimization)

Series A bis D+

Shareholder

Skalierbarkeit

SOM (Serviceable Obtainable Market)

Spin-off

SQL (Sales Qualified Lead)

Stakeholder-Mapping

Startup Ecosystem

StartupBW Pre-Seed

Strategischer Investor

Sunk Cost Fallacy (Versunkene-Kosten-Fehlschluss)

Sweat Equity

SWOT-Analyse

T

Tag-Along Rights

TAM (Total Addressable Market)

Tangible Assets

Team

Term Sheet

Tipping Point (Kipppunkt)

Traction

U

UI (User Interface)

Umsatzplanung

Unicorn

Unit Economics

UPB (Unique Perceived Benefit)

Up-Selling

USP (Unique Selling Proposition)

UX (User Experience)

V

Value Proposition

VC Pitch

VC (Venture Capital)

Veblen-Gut

Venture-Capital-Gesellschaften

Vesting

Vollzeitäquivalent (FTE)

VSOP (Virtual-Stock-Option-Plan)

W

Wandeldarlehen

White-Labeling

X

–

Y

–

Z

Zebra