Startup Glossar

Willkommen zum ultimativen Startup Glossar – Dein umfassendes Nachschlagewerk für alle relevanten Begriffe rund um die Welt der Unternehmensgründung! Ob Du gerade am Anfang Deiner unternehmerischen Reise stehst oder Dich mitten im Prozess der Startup-Entwicklung befindest, hier findest Du alles, was Du wissen musst.

Unser Startup Glossar bietet klare Definitionen von A bis Z – tauche ein in die Sprache der Startups und Gründer, um dein Vokabular zu erweitern und Deine unternehmerischen Ziele zu erreichen.

Sonderzeichen

10x-Thinking

A

Accelerator

ARR (Annual Recurring Revenue)

B

B2B (Business-to-Business) und B2C (Business-to-Consumer)

BC (Buying Center)

Beachhead Market

Benchmarking

Beteiligungsvertrag

Bewertung

Bootstrapping

Branding

Break-even Point

Bridge-Finanzierung

Build-Measure-Learn-Zyklus

Burn Rate

Business Angels

Business Model Canvas

Business Plan

C

CAC (Customer Acquisition Costs)

Cap Table

Cash Flow

Cash-Burn-Rate

Churn-Rate

Closing

Co-Founder

Co-Investor

Compliance

Content Marketing

Conversion Rate

Corporate Design

CVC (Corporate Venture Capital)

Crowdfunding

CTA (Call to Action)

CTR (Click-through-Rate)

CPA (Cost per Action)

Customer Development

Customer Journey

CLV (Customer Lifetime Value)

D

DAU (Daily Active Users) und MAU (Monthly Active Users)

Deal Flow

Deal Breaker

Decacorn

Design Thinking

Disruption

DMU (Decision Making Unit)

Down Round

Drag-Along Rights

DSGVO

Due Diligence

E

Early Adopter

Early-Stage

Earn-Out

EBIT Multiple

Eigenkapital

Elevator Pitch

Entrepreneur

Equity Story

ESOP (Employee Stock Ownership Plan)

EXIST

Exit

External Round

F

Finanzierungsphasen

Finanzplan

Fin-Tech

Founder

Franchise

Freemium

Führung

Fundraising

G

Go-to-Market-Strategie

Green-Tech

Gründergeist

Gross Burn Rate

Growth Hacking

H

Hackathon

Hockey-Stick-Effekt

I

Ideation

Inkubator

Industry-Tech

Insolvenz

Insure-Tech

Investor

IP (Intellectual Property)

ICP (Ideal Customer Profile)

IPO (Initial Public Offering)

Iteration

J

–

K

KPI (Key Performance Indicator)

L

Lead-Startup

Lean-Startup

Liquidationspräferenz

Liquidität

LTV (Lifetime Value)

M

Market Fit

Marketing-Automation

Marmeladen-Paradoxon

Metrics

MoM (Month-on-Month-Growth)

MQL (Marketing Qualified Lead)

MRR (Monthly Recurring Revenue)

MVP (Minimum Viable Product)

N

NDA (Non-Disclosure Agreement)

Net-Burn-Rate

O

–

P

Pareto-Prinzip

Persona

Pitch

Pitch-Deck

Pivot

Positionierung

Pre-Money

Pre-Seed-Phase

Problem-Solution-Fit

Product-Led Growth

Prompt Engineering

PoC (Proof of Concept)

Product-Market-Fit

Purpose

Q

–

R

Rentabilität

Retention Rate

Roadmap

ROI (Return on Investment)

Runway

S

Sales Funnel

SAM (Serviceable Available Market)

Scale-Up

SEA (Search Engine Advertising)

Seed-Finanzierung

Seed-Phase

SEO (Search Engine Optimization)

Series A bis D+

Shareholder

SOM (Serviceable Obtainable Market)

Spin-off

SQL (Sales Qualified Lead)

Stakeholder-Mapping

Startup Ecosystem

StartupBW Pre-Seed

Strategischer Investor

Sweat Equity

SWOT-Analyse

T

Tag-Along Rights

Team

Term Sheet

TAM (Total Addressable Market)

Traction

U

UI (User Interface)

Umsatzplanung

Unicorn

Unit Economics

UPB (Unique Perceived Benefit)

USP (Unique Selling Proposition)

UX (User Experience)

V

Value Proposition

VC Pitch

VC (Venture Capital)

Venture-Capital-Gesellschaften

Vesting

VSOP (Virtual-Stock-Option-Plan)

W

Wandeldarlehen

X

–

Y

–

Z

Zebra