Ideation: the cornerstone of innovation development

February 14, 2024

Ideation is the creative process of idea generation and development in which start-ups generate concepts and solutions to create new products, services or business models. This process includes techniques such as brainstorming, prototyping and user feedback to promote innovative ideas based on market requirements and user needs. By systematically applying ideation, start-ups can lay a solid foundation for product development and create the basis for future innovation and business success.