OKR: The key to successful targets

April 15, 2025

OKR (Objectives and Key Results) is a goal-setting framework that helps companies to define clear, measurable goals and track progress effectively. It was originally developed by Intel and later popularised by companies such as Google. OKRs consist of two main components: the Objectives, which are clearly and inspiringly formulated, and the Key Results, which are measurable outcomes that reflect the success of the objective. OKRs promote a transparent and goal-orientated way of working.