Marketing automation: increasing efficiency in customer communication

February 14, 2024

Marketing automation refers to the use of software and technologies to control and optimise marketing processes and campaigns across various channels in an automated and targeted manner. This strategy enables start-ups to efficiently scale personalised customer communication, generate and nurture leads and gain detailed insights into user behaviour. By implementing marketing automation, companies can increase their marketing efficiency, improve customer loyalty and ultimately achieve a higher return on investment (ROI).