Franchise: Proven business model for expansion

February 14, 2024

Franchising is a method of business expansion in which an established company (franchisor) grants an independent entrepreneur (franchisee) the right to use its business concept, brand and expertise for a fee. This model allows start-ups and companies to grow quickly and expand their brand presence by capitalising on the franchisee's local market knowledge and entrepreneurial spirit. By utilising a franchise system, companies can effectively expand their reach while ensuring brand consistency and quality of services or products across different locations.