Month-on-month growth (MoM growth) is an important metric that measures the percentage change in a specific metric, such as revenue, user numbers or other performance indicators, from one month to the next. This metric allows startups to recognise short-term trends and growth patterns, quickly assess the effectiveness of strategies and make timely adjustments. Analysing MoM growth helps companies improve their operational agility, respond to market dynamics and drive continuous improvement in their business processes.