Lean startup method: efficiency in entrepreneurship

February 14, 2024

The lean startup method is an approach to business creation based on the principle of lean development to bring products or services to market with minimum effort and maximum speed. This approach emphasises the importance of customer feedback and iterative design cycles to test and adapt products quickly, making efficient use of resources and minimising the risk of bad investments. Lean startups focus on creating sustainable business value by continuously learning and adapting to customer needs, while avoiding waste in product development.