Deal breaker: Critical factors in negotiations

Deal breakers are critical factors or conditions in negotiations that, if not met, can lead to the failure of an agreement or investment. These critical points vary depending on the context and parties involved, but can include aspects such as valuation differences, disagreements over contractual terms or basic business requirements. For start-ups, recognising and addressing potential deal breakers at an early stage is essential in order to conduct successful negotiations and secure long-term partnerships.