Positioning: Strategic market placement

Positioning in the startup world refers to the process of defining how a product or service is perceived in relation to competitors in the market and aims to establish a unique value in the minds of target customers. This strategic decision determines the way a startup communicates its key messages, differentiators and brand identity in order to stand out from the competition and build a strong market presence. Through effective positioning, startups can target their audience, foster brand loyalty and ultimately gain a sustainable competitive advantage.