The elevator pitch is a short, concise presentation that aims to convey the essence of a startup or business concept within the time span of a lift ride, typically in 30 to 60 seconds. This technique allows founders to quickly capture the interest of potential investors, customers or partners by effectively communicating the core value of their company, its USP and target market. A well-structured elevator pitch is a crucial tool for start-ups to convey a strong and convincing message in a short time and seize key business opportunities.