Pivot: Strategic realignment for start-ups

A pivot refers to a significant change in a startup's strategy, often made in response to feedback, market conditions or insights from product development. This adjustment can relate to various aspects of the business model, such as the product offering, the target group or the sales channel, in order to achieve a better product-market fit. Through a pivot, start-ups can quickly change direction to adapt to dynamic markets, minimise risk and maximise their company's chances of success.